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· 6 min read

If you haven't noticed already from my blog posts, I'm really interested in pain! And in September 2021 I had the fantastic opportunity to take part in the first ever public health campaign in the UK to focus solely on persistent pain.

The Flippin' Pain campaign seeks to engage, empower and educate the public on the true nature of persistent pain, by changing how we think about, talk about and treat pain. For a whole week we travelled around Lincolnshire talking to the public and to healthcare professionals and conducting our own research. The event itself had 3 aspects: